{"product_id":"theory-no-01-the-construct","title":"Theory No. 01 - The Construct","description":"\u003c!-- ========================= --\u003e\n\u003c!-- AVERAGE THEORY — LUXURY PRODUCT SYSTEM --\u003e\n\u003c!-- ========================= --\u003e\n\n\u003cstyle\u003e\n\n\/* ========================= *\/\n\/* Editorial Section *\/\n\/* ========================= *\/\n\n.at-editorial {\n  margin-bottom: 28px;\n}\n\n.at-eyebrow {\n  font-size: 11px;\n  letter-spacing: 0.18em;\n  text-transform: uppercase;\n  color: #888;\n  margin-bottom: 8px;\n}\n\n.at-title {\n  font-size: 22px;\n  font-weight: 500;\n  letter-spacing: 0.02em;\n  margin-bottom: 14px;\n}\n\n.at-body {\n  color: #444;\n  line-height: 1.6;\n  margin-bottom: 14px;\n}\n\n\/* ========================= *\/\n\/* Accordion *\/\n\/* ========================= *\/\n\n.at-accordion {\n  border-top: 1px solid #e5e5e5;\n}\n\n.at-item {\n  border-bottom: 1px solid #e5e5e5;\n}\n\n.at-header {\n  padding: 18px 0;\n  cursor: pointer;\n  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class=\"at-eyebrow\"\u003eAverage Theory — System Release 01\u003c\/div\u003e\n\n\u003cdiv class=\"at-title\"\u003e\nTheory No. 01 — The Construct\n\u003c\/div\u003e\n\n\u003cdiv class=\"at-body\"\u003e\nThe origin system.\n\u003c\/div\u003e\n\n\u003cdiv class=\"at-body\"\u003e\nThe Construct represents the architectural beginning of Average Theory — a study in structure, proportion, and psychological elevation through garment design.\n\u003c\/div\u003e\n\n\u003cdiv class=\"at-body\"\u003e\nBuilt around the philosophy that average is a constraint imposed by expectation, the system explores the tension between standardization and self-defined form.\n\u003c\/div\u003e\n\n\u003cdiv class=\"at-body\"\u003e\nAverage was never the plan.\n\u003c\/div\u003e\n\n\u003cdiv class=\"at-system\"\u003e\nCODE: AT0001-P001-V1\u003cbr\u003e\nTHEORY: 01\u003cbr\u003e\nGRAPHIC: THE CONSTRUCT GRID\u003cbr\u003e\nCLASS: FLEECE SYSTEM\u003cbr\u003e\nSYSTEM ORIENTATION: UNISEX\u003cbr\u003e\nSTATUS: FOUNDATIONAL\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\n\u003c!-- ========================= --\u003e\n\u003c!-- ACCORDION --\u003e\n\u003c!-- ========================= --\u003e\n\n\u003cdiv class=\"at-accordion\"\u003e\n\n\u003c!-- Construction --\u003e\n\n\u003cdiv class=\"at-item\"\u003e\n\u003cdiv class=\"at-header\"\u003eConstruction\u003c\/div\u003e\n\u003cdiv class=\"at-content\"\u003e\n\u003cdiv class=\"at-content-inner\"\u003e\n\nPremium heavyweight fleece construction.\u003cbr\u003e\nCotton-dominant blend for softness and structure.\u003cbr\u003e\u003cbr\u003e\n\nEngineered density designed to maintain silhouette integrity while remaining comfortable for daily wear.\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c!-- Graphic Application --\u003e\n\n\u003cdiv class=\"at-item\"\u003e\n\u003cdiv class=\"at-header\"\u003eGraphic Application\u003c\/div\u003e\n\u003cdiv class=\"at-content\"\u003e\n\u003cdiv class=\"at-content-inner\"\u003e\n\nConstruct grid system graphic.\u003cbr\u003e\nSymbolic reference to architectural thinking and structured identity.\u003cbr\u003e\u003cbr\u003e\n\nPrecision printed for long-term durability and natural aging with the garment surface.\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c!-- Fit Profile --\u003e\n\n\u003cdiv class=\"at-item\"\u003e\n\u003cdiv class=\"at-header\"\u003eFit Profile\u003c\/div\u003e\n\u003cdiv class=\"at-content\"\u003e\n\u003cdiv class=\"at-content-inner\"\u003e\n\nStructured relaxed silhouette.\u003cbr\u003e\nBalanced shoulder line.\u003cbr\u003e\nModerate sleeve extension.\u003cbr\u003e\u003cbr\u003e\n\nSelect true size for intended fit.\u003cbr\u003e\nSize up for oversized expression.\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c!-- Care Protocol --\u003e\n\n\u003cdiv class=\"at-item\"\u003e\n\u003cdiv class=\"at-header\"\u003eCare Protocol\u003c\/div\u003e\n\u003cdiv class=\"at-content\"\u003e\n\u003cdiv class=\"at-content-inner\"\u003e\n\nMachine wash cold (30°C).\u003cbr\u003e\nDo not bleach.\u003cbr\u003e\nTumble dry low.\u003cbr\u003e\nIron inside-out on low temperature.\u003cbr\u003e\nAvoid direct heat on printed surfaces.\u003cbr\u003e\nDo not dry clean.\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\n\u003c!-- ========================= --\u003e\n\u003c!-- SCRIPT --\u003e\n\u003c!-- ========================= --\u003e\n","brand":"Printify","offers":[{"title":"White \/ S","offer_id":50611084263710,"sku":"28495236763914229159","price":114.0,"currency_code":"CAD","in_stock":true},{"title":"Black \/ S","offer_id":50611084296478,"sku":"63558548455023050680","price":114.0,"currency_code":"CAD","in_stock":true},{"title":"Sand \/ S","offer_id":50611084329246,"sku":"20777705231819288252","price":114.0,"currency_code":"CAD","in_stock":true},{"title":"White \/ 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